What Are Your Customers Saying?
It is almost always more profitable for marketers to retain and grow an existing relationship than it is to establish a new one. This said, it is a primary responsibility of client relationship...
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The Clear Road To ROI
Let’s say you’re planning a cross country road trip. Which navigational tool would you prefer: an outdated, unwieldy paper map, or an up-to-the-minute, slim GPS? The GPS, right? Let’s now say you’re...
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Going From Good To Better To Best
Of all the responsibilities a manager faces, one of the most universally dreaded has to be annual planning. This is particularly true in today’s marketing and sales environment, where it seems as if...
View ArticleMarketing Strategy: Ideas That Lead To Actual Results
This is the first in a series of posts telling more about the services we offer clients in the agriculture, financial services and healthcare industries. The topic this week is “Marketing Strategy.”...
View ArticleTargeting & Qualification: Identifying the best candidates for maximum ROI
This is the second in a series of posts telling more about the services we offer clients in the agriculture, financial services and healthcare industries. Next week, we’ll cover “Lead Generation.”...
View ArticleLead Generation & Nurturing: Open up the lines of communications
This is another in a series of posts describing the services we offer clients in the agriculture, financial services and healthcare industries. We’ve already covered “Marketing Strategy” and...
View ArticleSales Support: On the phone. On the ground. In the trenches.
We’re continuing our series of posts telling more about the services we offer clients in the agriculture, financial services and healthcare industries. This week’s topic — Sales Support — features one...
View ArticleRewards & Incentives: Amp Up Sales and Production.
This is part of our continuing series describing the services we offer clients in the agriculture, financial services and healthcare industries. As always, if you’ve got comments, we’d love to hear...
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Resolving To Change The Game In 2011
Nearly half of all Americans make New Year’s resolutions, and of those, a surprising half are maintaining those resolutions six months later. Admirable, isn’t it? Perhaps we marketers should follow...
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Before Taking Flight — Target
Are you familiar with the “butterfly effect”? The theory is that a small, seemingly insignificant action can set off a chain reaction, resulting in large, significant effects elsewhere. The classic...
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